This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our
Cookies Policy.
Download our app
How ASOS is leading the way when it comes to inclusivity
IF YOU HAVE ever struggled to find the right fit in clothes, ever had to go and get your new purchase tailored, or had to size up to ensure you’re comfortable, then chances are you’re already a fan of ASOS.
Instagram / ASOS Instagram / ASOS / ASOS
The online retailer has been expanding its popular own-brand range on site over the last number of years to cater to petite and taller customers.
However, it’s the ranges it’s introduced since that have garnered real praise.
First, there was the maternity range which made it one of the first online giants to cater to expectant mams. Then, it added the curve range which has become one of the favourite online destinations for women sized 16 and over.
But now, customers are going mad for the news that ASOS have added a range for bigger busted women.
ASOS ASOS
Yes, the ASOS Design Fuller Bust range is a new collection on site that caters to those with a bra size of DD to G.
From swimsuits with added support to shirts that won’t pop open when you reach for the door handle, the new range is nailing it for customers who had been forced to size up previously.
Whoops!
We couldn't find this Tweet
Whoops!
We couldn't find this Tweet
There are others though that believe the brand isn’t doing enough.
When it comes to their latest range, many are complaining that while it is tailored for women up to a G cup, the models don’t represent those women.
Look, it might be a baby step but it’s a step, right?
DailyEdge is on Instagram!
To embed this post, copy the code below on your site
Asos big boobs Fashion Online Shopping